Women in Digital Empowerment (WIDE) is committed to closing the gender gap in the field of ICT in Luxembourg, encouraging more women to seize the opportunities offered by the digital economy and society.
As part of this project, the organisation aimed to transition from a non-profit model to a new business structure—becoming an extension of the social enterprise WIDE ANDCO.
To support this evolution, I developed a new visual identity. Drawing from the name "WIDE", I introduced the extension "&CO" to reflect the collective and inclusive nature of the enterprise. Both elements are enclosed within a rectangle line, a symbol representing digital connectivity and the concept of "closing the gap." This unifying shape brings together the brand's values and vision in a single, cohesive mark.
