"Sydney" is a marketing campaign designed to attract more visitors to the city. This project blends Bauhaus design theory with essential colors and basic geometric forms to reflect the city's modernist identity. The minimalist aesthetic emphasises functionality and structure while capturing the forward-thinking spirit of Sydney.
The visual elements in the campaign are built from basic geometric forms, inspired by Bauhaus principles. Each symbol carries a deeper meaning connected to Sydney’s lifestyle: the sun represents energy, the waves embody movement, the air signifies breath and freedom, and the flower reflects nature and life. Together, they capture the vibrant, modern, and balanced rhythm of the city.
Bringing all these elements and concepts together leads us to the campaign’s core message: “Everything you are looking for is right here.” A slogan that speaks to curious minds, adventurous spirits, and anyone eager to discover all that Sydney has to offer.
